about Rachel
I’m Rachel Korpella, a brand and web designer with nearly 20 years of experience helping small businesses and non-profits build clear, confident brands and websites that work.
I believe deeply in the American Dream - the idea that owning your own business is one of the most powerful ways to create opportunity, independence, and impact. Supporting entrepreneurs isn’t just my profession; it’s something I genuinely stand behind.
I’ve spent my career partnering with entrepreneurs, founders, and mission-driven organizations who are passionate about what they do—but need support translating that passion into a clear, effective brand and website. I understand the challenges of running a small business because I am one. Every decision matters, and your marketing should work just as hard as you do.
Purpose-Driven Design
A Strategic, People-First Approach
My work sits at the intersection of strategy and design. I don’t believe in trends for the sake of trends or design that looks good but doesn’t perform. Instead, I focus on building strong brand foundations and conversion-driven websites that support real business goals.
Whether I’m designing a logo, refining a brand identity, or building a WordPress website, my goal is always the same: clarity, consistency, and results.
Experience That Goes Beyond Design
Over the past two decades, I’ve collaborated with business owners across a wide range of industries, giving me a deep understanding of how different audiences think, behave, and make decisions. I bring that insight into every project—helping clients communicate clearly, build trust, and create meaningful connections with their customers.
In addition to client work, I’ve served in leadership and volunteer roles within the Northwest Arkansas business community, including co-founding networking initiatives and supporting local organizations. These experiences have shaped how I work: collaboratively, intentionally, and with a strong sense of community.
A little personal
I've been married to my high school sweetheart for over 25 years and am the mother of four young men (and a bonus DIL!) I’ve spent the majority of my life in the beautiful Northwest Arkansas community.
Why I Do This Work
I believe great branding and websites can level the playing field for small businesses. When your message is clear and your digital presence works, you’re empowered to compete, grow, and thrive—without feeling overwhelmed or out of alignment with who you are.
I care deeply about helping business owners feel confident in how they show up, knowing their brand reflects their values and their website supports their goals.
Let’s Build Something That Lasts
If you’re ready for branding or a website that feels aligned, strategic, and built to grow with you—I’d love to work together.